NFT Marketplace

The project is a web platform for the Russian market, focused on the creation, placement, and sale of NFT tokens. Initially conceived as a storefront with a redirect to intermediary platforms, the platform evolved during development into a full-fledged marketplace with direct sales functions, a shopping cart, a bonus balance, and tools for business partners. The project's feature: the focus on creating loyalty programs based on NFTs for Russian partners, as well as a convenient interaction process for users with different levels of technical skills.

Target Audience

Business Partners:

• Small businesses looking for affordable solutions for loyalty programs

• Medium/Large businesses striving for innovative marketing tools

Users:

• Crypto enthusiasts considering NFTs as an investment tool

• Tourists interested in receiving bonuses at establishments through NFTs

• Urban residents using NFTs for loyalty programs in their favorite places

Identified motivation, pain points, and fears for the segments; key conclusions were formulated as a result. Consequently, hypotheses were developed.

Workflow Process

1. Research and Analysis

Competitor Study

Studied leading NFT platforms: OpenSea, Getgems, Rarible, Foundation, Teia Art, OneOf.

Conducted competitor benchmarking, tested core mechanics - collection and NFT creation, buying and selling items, personal account functionality, statistics, transactions, item filtering, partner pages.

Performed a competitive analysis; results in the screenshot below:

JTBD

JTBD were formulated for each segment to understand what product users need.

Designing

Userflow Development

Developed user flows for partners and buyers. During the first iteration, developed a user flow that ultimately differs from the final version of the platform due to the transition from a storefront to a full-fledged marketplace.

Business Partner Path

Buyer User Path

Prototypes

Created rough sketches to understand functionality, content, and build interaction with the interface. Below are a couple of screens:

Design Development

UI Kit

To speed up the development process and maintain uniformity of the interface, used a ready-made component library (at the request of the developer on React). Thus, we reduced development time and were able to focus on more global project goals. Based on the library, I assembled a UI Kit tailored to the specifics of NFTs.

Final Design

Key Solutions

In order to more clearly demonstrate which problems were solved, I will describe several solutions in detail below.

Solution 1. Integration of NFT collection creation and contract signing on the platform

Problem: In the initial concept, the creation of collections had to be discussed with partners in correspondence, which complicated and prolonged the process.

Solution: A convenient step-by-step interface was developed for creating collections directly on the platform with an integrated contract signing process.

Features:

• Step-by-step collection creation wizard with clear instructions

• Integration of electronic document management (upload and sign the contract online)

Result: A significant reduction in the time from partner registration to the launch of the first collection is expected, increasing conversion from interested partners to active participants.

Solution 2. Implementation of a bonus system to encourage repeat purchases

Problem: Users were willing to purchase NFTs, but the presence of additional bonuses could strengthen their motivation and stimulate not only the first purchase but also subsequent ones.

Solution: Development of a bonus system that allows users to receive cashback in the form of bonuses when purchasing NFTs, and then use them for discounts or exclusive offers from partners.

Features:

• Cashback when purchasing NFTs – a part of the amount is returned as bonuses

• Bonus tokens can be spent on discounts or exclusive offers from partners

• Display of balance for each partner

• Generation of unique QR codes for using purchased coupons at partner points

• Dashboard for partners with QR code scanning functionality and tracking of usage statistics

Result: An increase in the number of repeat purchases and the average check is expected due to the additional value that users receive with each purchase. This should contribute to increased audience loyalty and the development of the platform ecosystem.

Solution 3. Creation of separate dashboards and ratings for partners and users

Problem: Different types of users have different goals and tasks that require a specialized interface.

Solution: Development of separate dashboards for business partners and users with corresponding functionality.

Features for Partners:

• Detailed analytics on collections and sales of collections

• Tools for editing collections, items, and services

• Convenient collection personalization

• Reports on collection activity

Features for Users:

• Activity rating (volume of purchases, collections)

• Transaction history and bonus activations

• Bonus balance and the system for accumulating/using it

• Convenient item filtering

Result: An increase in satisfaction for both types of users is expected due to an interface geared towards their specific tasks.

Results

Results for Users:

• Simplification of the interaction process with NFTs for non-technical audiences

• Receiving real value from NFT ownership through loyalty programs

• Clear understanding of the advantages of each collection thanks to an improved information display system

Results for the Business:

• Creation of a full-fledged platform that meets all initial requirements and includes additional functionality

• Development of a scalable system that allows for the addition of new types of NFTs and services

• Formation of a unique offering in the Russian NFT market with a focus on business partnership